THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
This study aimed to determine the impact of personalized marketing on customer satisfaction, with objectives to evaluate how personalization influences customer perceptions, assess its effect on purchasing decisions, and examine its role in building customer loyalty. A survey research design was justified for its ability to gather data from a large and diverse sample, providing robust findings. Using Taro Yamane’s formula, a sample size of 330 respondents was derived from the fashion retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that personalized marketing significantly enhances customer satisfaction, influences purchasing decisions, and builds customer loyalty. Recommendations include adopting personalized marketing strategies to meet customer needs, enhance satisfaction, and drive repeat business.
Related Project Materials
ROLE OF MOBILE MONEY IN ENHANCING BUSINESS PERFORMANCE
Background to the study
Businesses, which involve individuals, groups of individuals, companies or corp...
ESTIMATION OF SOIL HYDROLOGICAL CHARACTERISTICS USING STRUCTURE AND TEXTURE
ABSTRACT
Hydrologic analyses often involve the evaluation of soil water in-filtration, conductivity, st...
MICROORGANISM ASSOCIATED WITH SPOILAGE OF TOMATOES (CANNED TOMATOES)
ABSTRACT
The micro-organism, associated with spoilage of tomatoes shows that tomato contain large amount of water which...
EARLY CHILDHOOD EDUCATION'S INFLUENCE ON EXECUTIVE FUNCTION DEVELOPMENT
ABSTRACT: Early childhood education's influence on executive function...
YORUBA-ONDO PROVERBS: A LITERARY STUDY OF THEMES, FUNCTIONS AND POETIC DEVICES
ABSTRACT
It is observable that in many of the works done on Yoruba proverbs, a common thread runs through them. The emphasis in these wor...
A STUDY OF PROSPECTS AND PROBLEMS OF TIMBER AS EXTERNAL MATERIAL IN BUILDING PRODUCTION IN HOT CLIMATE REGION
-
-
BACKGROUND OF THE STUDY
-
Timber research explored the use o...
AN INVESTIGATION INTO THE CONSTRUCTION PROCEDURE IN CHEMISTRY OBJECTIVE TEST AMONG SENIOR SECONDARY SCHOOL STUDENTS
Background of the study
Since the very beginning of the educational system, standardized testing has been an esse...
THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
ABSTRACT
MIS affects marketing decision making in the organization. This project is designed to study the Impact of Mark...
TERRORISM AND IT'S SOCIO-ECONOMIC IMPLICATION ON THE DEVELOPMENT OF BORNO STATE
Background of the study
Terrorism and insurgency have become household terms across the globe, since no...
EVALUATION OF THE LEGAL FRAMEWORK FOR FINANCIAL INSTITUTIONS REGULATION IN NIGERIA
ABSTRACT
The frightening and unpleasant experience of failed banks in Nigeria with the attendant consequences of the advent of wonder ban...
