THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 5000
THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION
This study aimed to determine the impact of personalized marketing on customer satisfaction, with objectives to evaluate how personalization influences customer perceptions, assess its effect on purchasing decisions, and examine its role in building customer loyalty. A survey research design was justified for its ability to gather data from a large and diverse sample, providing robust findings. Using Taro Yamane’s formula, a sample size of 330 respondents was derived from the fashion retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that personalized marketing significantly enhances customer satisfaction, influences purchasing decisions, and builds customer loyalty. Recommendations include adopting personalized marketing strategies to meet customer needs, enhance satisfaction, and drive repeat business.
Related Project Materials
The effect of product promotion challenges on customer trust and ethical marketing evaluation: Evidence from a beauty brand in Port Harcourt, Nigeria
Background of the study
Beauty brands in Port Harcourt face an increasingly competitive environment where product promot...
An assessment of nurses’ role in improving adherence to dietary recommendations in ulcer patients in Taraba State hospitals
Background of the Study: Dietary management is a crucial component of treatment for patients with peptic ulc...
THE INFLUENCE OF INVENTORY MANAGEMENT PRACTICES ON ORGANIZATIONAL FINANCIAL PERFORMANCE
ABSTRACT
A large majority of organizations worldwide commit large amounts&nb...
Optimization of the University Admission Process Using Big Data in University of Maiduguri, Borno State
Background of the Study
The university admission process is a critical function that significantly influences the academic...
MARKETING OF CATERING SERVICES IN ENUGU STATE
EXCERPT FROM THE STUDY
Öndoğan (2016) examined catering sector and importance of marketing costs in this secto...
An Investigation into Cybersecurity Threats in Nigerian Businesses: A Study of SMEs in Taraba State
Background of the Study
Cybersecurity threats are a growing concern for businesses worldwide, with small and medium enterprises (SMEs) be...
A Comparative Analysis of Pragmatic Strategies in Nigerian Religious Discourse: A Focus on Sermon Structures
Background of the Study
Religious discourse in Nigeria is a powerful medium for conveying spiritual, ethical, and social v...
An exploration of data-driven marketing on optimizing campaign performance: Evidence from an FMCG company in Port Harcourt, Nigeria
Background of the study
Data-driven marketing has become a cornerstone for modern advertising, enabling firms to harness la...
An Evaluation of Corporate Social Responsibility in Islamic Finance
Background of the Study
Corporate social responsibility (CSR) is increasingly recognized as a critical element in sustaina...
An examination of determinants of regional economic disparities in Nigeria: Evidence from fiscal decentralization in Kaduna State (2000–2020).
Background of the study:
Regional economic disparities remain a persistent challenge in Nigeria, undermini...
